Benefit Lash Factory

Lash Factory
Virtual Mascara Launch

Brief / Create buzz around the new mascara release via a virtual influencer event

Agency / BMF Media

Brand / Benefit

For the launch of Benefits new magnetic mascara, influencers and the public from around the world were invited to virtually visit the Benefit Lash Factory. They could play games, learn about the mascara, take photos, chat and explore the center of the earth.

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EARLY ACCESS

Influencers were invited via physical mailer which included branded swag, freebies, and a QR code scratch off that revealed the digital location of the event early.

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PRE-EVENT

Leading up to the event, there was continuous advertising for the event and promotional posts from talent to gain traction.

On the day of the event, users will be driven to a microsite where they will select their language, register and enter the virtual event space.

WEBSITE FLOW

The microsite consisted of a series of clickable rooms that are connected in a cyclical way. The user will travel left or right to traverse through rooms or the top navigation to access lives.

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FEATURES

Users can discover more about the product, interact with others around the world, view exclusive content, and capture their own content

PHOENIX

Phoe

Phoe

Lash Factory
Virtual Mascara Launch

Lash Factory Virtual Mascara Launch

Lash Factory
Virtual Mascara Launch