PHOENIX
Phoe
Phoe
PRODUCT SHOWCASE
Brief / Product showcase launch for Ferraris New York Tailor Made line of vehicles
Agency / Rise & Set
Brand / Ferrari
Brunch and cocktail reception at Studio 525 to showcase the Tailor-Made programs custom New York builds inspired by the forces of nature, in preparation for the opening of the first Tailor-Made studio in America. Inspiration for the displays also revolved around the elements by playing with lighting and vinyls.
EXTERIOR
Vinyls were placed on the exterior of the building and surrounding directionals to promote the event and direct flow. The graphics were inline with Ferraris minimalistic luxury branding, and we accentuated the concept of the four elements without giving away too much.
CAR DISPLAY OPTIONS
The new vehicles being the big reveal of this event, we wanted to highlight them and their features. We initially proposed some dramatic Ferrari red lighting with smoke coming out from underneath the cars. This developed into a more promotional set up, with each car on its own stage and the specifications on stands near it to better educate the buyer.
The cars parked inside the venue had limited space to maneuver and display so large wall vinyls were another option for advertising. To garner attention for the upcoming launch of the first Tailor-Made Studio in America in New York, the client wanted to create a preview studio complete with material swatches, product samples, and design consultants for guests to customize their own Ferrari.
TABLE SETTING
Originally requested to be a sit down brunch, the table settings and clear chairs compliment the space in a simple yet elevated way. Only the Ferrari colors were used with red being the accent, on napkins and with the floral rose cluster as a centerpiece on each table.
GRAPHIC TREATMENT
To convey the message and background of these cars, we needed to create many large vinyls and appropriate places to put them. We decided to lean more gallery style with vinyl lettering due to the nature of the venue and space limitations.
For each element, we created custom graphics that were displayed near the cars such as these metal standing placards that described in-depth the details of each car, the materials, and prices.
