PHOENIX
Phoe
Phoe
115TH ANNIVERSARY
IMMERSIVE DINNER
Brief / Celebrate Rolls-Royces 155th anniversary with an immersive dining experience
Agency / Rise & Set
Brand / Rolls-Royce
This 115th Anniversary held on the 4th floor of Sotheby's provided a total VIP experience, including a cocktail hour prior to an immersive dinner that dove into the luxurious Rolls-Royce brand. Guests were offered test drives from a selection of premium Rolls Royce vehicles.
Due to cost and building regulation constraints, the event outcome deviated somewhat from the initial brief, however a luxury experience was still delivered that encapsulates the ethos of the Rolls-Royce brand. Below includes some pitch material and the ideas that went into the final product.
EXTERIOR
The Rolls-Royce test drive vehicles were displayed outside Sotheby's in a row with rope and stanchion for the public to view. The flags at the entrance door were branded as well for promotion and visibility.
INTERIOR
The space was divided into an atrium and main gallery. The first atrium section became a cocktail area where the client wanted to highlight the history of the brand, for which we proposed freestanding kiosks that could be easily set up and broken down due to time constraints. Afterwards, the car headlights would flash to signify when to enter the dining room. which could featured projection mapping in correlation to the menu where each course represents a different car.
TABLE SETTING
Long mirrored tables, all metallic dish ware, and mirror floral holders were used to reflect the sleek and dark aesthetic of Rolls-Royce. We proposed hanging crystal chandeliers for added luxury and light manipulation for projection mapping. The table could also have a long led strip running down the entire length as an added touch.
GIVEAWAYS
After the dining experience, guests were given branded items to take home and commemorate the brand. These luxury items include leather gloves, a leather bound notebook, and etched glass whiskey glasses, all with the iconic Rolls-Royce logo.
