PHOENIX
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INFLUENCER CAMPAIGN
Brief / Take influencers on an island getaway to create branded content for social media
Agency / Rise & Set
Brand / SHEIN
Influencer marketing trip in the beautiful Caribbean Island of Anguilla to advertise the online clothes shopping platform SHEIN. It consisted of branded products, exciting activities, and a complete luxury experience to capture and post on social media.
From the private jet, to the mansion and photo moments, we incorporated the SHEIN aesthetic and branding for complete social media coverage. Influencers documented their entire stay and posed at these curated moments.
Photo moments being an integral part of this retreat, we proposed many creative ways to utilize the SHEIN logo. A branded floral swing was built near the property for influencers to play on while at the beach. Also we designed a large standing mirror logo placed in the ocean for an interesting effect.
EXTERIOR TREATMENT
The mansion was located on a clearing which led to the beach and blue waters. We wanted eye catching branding so attached a giant logo on the roof that could be visible from afar. Florals in SHEIN colors and flowy fabrics were used to elevate the existing landscape.
INTERIOR TREATMENT
The inside spaces for influencers consisted of a pool/deck area, common room, and their individual rooms. To incorporate branding in these areas we added vinyl logos, neons, branded items, a flower wall, and had custom room drops upon arrival.
OTHER BRANDING OPPORTUNITIES
Brand exposure was the most important aspect for this client, therefore we played with many different branding opportunities that were not only photogenic but things that the influencers would actually enjoy using, for organic content creation. However, the issue of transportation to the island limited what was feasible to design.
